Bollywood Hungama is one of the most popular Bollywood movie & celebrity portals. EastGate has developed content management strategy for the portal and we have been involved in the daily content creation processes. We have also developed social media growth strategies for Bollywood Hungama Facebook & Twitter accounts. During our management, social media accounts have grown significantly in both quantity and quality. Bollywood Hungama Facebook account has grown from 200k to over 1.5 million likes and positive sentiment has tripled which lead to extremely increased traffic from Facebook. Twitter account follower count doubled from 200k to 400k, and many posts has benefited from highly increased retweet count.